Less than 5% of all agents actually have a written business plan. Interesting to note, the real estate business is quickly moving to a place where 5% of the agents are doing a large percentage of the business.
Take the time to do a business plan, act on it, and position yourself as a leading agent in the market.
Here are the basic elements of a business plan:
What kind of system do you have in place to generate buyer leads and convert those leads into closings?
Here are a few tips to generate more buyer leads and convert those leads into sales:
If you would like to create a buyer system that gets results. Schedule a confidential appointment with us today.
Did you know that nearly 90% of all For Sale By Owners end up listing their property with a real estate agent?
Why are they trying to sell their home on their own? Maybe to save money or maybe they’ve had a bad experience with a real estate agent in the past. The bottom-line is they want to sell and that’s what you get paid to do!!
Before we get into what works, let’s talk about what doesn’t work. Telling the seller they will never sell their home on their own isn’t going to get you the listing. Telling the seller that buyers are going to write low-ball offers since there isn’t an agent involved, won’t get them signing on the dotted line today.
The only way you’re going to get that listing is by helping them sell their home themselves. That’s right, consult with them and assist them in the home marketing process. Why? Because they will rarely sell the home and you will be their agent of choice when they decide to sell.
If you have followed up with them consistently and provided them useful information, it’s a no-brainer for them to list with you when they are frustrated by trying to do it on their own.
You’ve demonstrated your competency and skills by the information and advice you have provided them while they were trying to sell their home.
If you would like to get a complete FSBO system in place.
Do you currently have an online marketing strategy? If so, what kind of results are you experiencing?
90% of buyers and sellers are now starting to do research 1-5 years before they actually make a decision to act. Most of them are starting their research on the internet.
Do you want to build an online presence that will generate leads or evaluate your current online presence?
What is your most valuable asset? Your database…everyone that has done business with you, will do business with you or will refer others to do business with you.
How are you currently managing that asset? Do you have a system? Without a system you will hit a capacity level that will restrict the growth of your business. You can only manage so many people, but if you manage a system that manages people (your database) your business will grow continually.
Here are the critical elements of a database management/marketing system:
The most complex system is not important, the most functional system is.
If you would like to get a database management/marketing system in place immediately. Schedule a Confidential Appointment with us today.
Are you getting results with direct mail? Do you have a direct mail strategy?
Offline marketing is just as critical as your online marketing, but only productive when done correctly. Specifically, farming can be a great revenue piece to your business. Here are the steps to creating a productive farming strategy:
Farming is a system that requires consistency. If you would like to get a productive farming system in place.
Most agents aren’t successful at holding an open house. An open house is only as productive as you are. It all starts with preparation. Do you realize there are agents that make a substantial income by focusing only on holding open houses? They do it with a specific plan that starts the Monday before the open house, not flying out the door the day of the open house, trying to gather up enough open house signs and hoping a few people show up.
Why do you hold an open house? To get appointments.
The above are the basic steps to a productive open house. If you would like a complete plan of action so that you can experience great results from open houses.
What are the differences between working with buyers and working with sellers?
To get more listings, you obviously have to do more prospecting. We will assume that you are prospecting on a consistent basis, but need support with your listing presentation.
Here are the key strategies to convert more listing presentations.
When was the last time you role-played your listing presentation? Are there areas of your listing presentation that you would like to improve? Do you have a pricing strategy that gets listings priced right? and I would be happy to support you with your listing presentation.